Next in Loyalty: Eight Levers to Turn Customers into Fans
Updated: Dec 7, 2022
What do customer loyalty programs look like in the next normal? McKinsey explains how:
More than three-quarters of consumers have changed their buying habits in the past 18 months—and are increasingly willing to change brands.
Loyalty programs, properly designed and managed, can unlock significant value.
The key to a loyalty program’s success is having the right data to measure it.