Jason Leon

The time has come to rethink traditional brand storytelling. In 2025 and beyond, customers will become the “hero" of the most compelling brand stories. Now an active participant, instead of a passive observer, the “Customer Hero" will actively co-create the brand story and be given ways to interact with the company to elevate their experience. Businesses that do this best will win the hearts, minds, and dollars of the customers they serve. Just like in our favorite movies, the hero is the...

In a conversation with Inc., Honor Roll Clothing Co-Founder Christian Duncan explains how his company evolved to meet the changing needs...

What do customer loyalty programs look like in the next normal? McKinsey explains how: More than three-quarters of consumers have changed...