The Dobbins Group brings together the best and brightest writers, designers, PR pros, brand strategists and other experts for customized project teams.

We love words and images, especially when they come together to make magic. We geek out over analytics and understand what makes journalists, bloggers and other influencers tick. We love what we do and welcome every new challenge. 

Under the leadership of Steve Dobbins, the Dobbins Group includes experienced professionals from across the marketing and communications spectrum.

You provide us with a challenge, and we'll create the perfect team to tackle it. 


Steve dobbins | Jan Bryza |  Michele Foster

Dawn Landon | Jason Leon-Baptista | Brandi Neal | Julie Neumark



Steve dobbins

With more than 20 years leading marketing and communications teams and working directly with CEOs and business owners, Steve Dobbins has a passion for brand building, compelling content, audience engagement, purpose-driven business and growing dream teams.

A passionate leader, lifetime learner and eternal optimist, Steve believes in the power of business to transform lives and create a better world for us all. 

Trained as a journalist, Steve has used his love for words, imagery and the storytelling process each step along his career. His leadership journey has taken him around the world, working in more than 30 countries and wearing many hats, from small business owner and entrepreneur at Spin Creative (1997-2009) to chief marketing officer for YPO - Young Presidents' Organization (2007-2014) and, most recently, senior vice president of member engagement at Vistage Worldwide (2014-2016). He launched the Dobbins Group in August 2016.  

Areas of expertise: 

Connect with Steve on Linkedin


Jan Bryza

With more than 20 years’ experience in the worlds of graphic design and marketing/communications management, Jan Bryza has a passion for visual storytelling. She has won more than 50 industry awards for her work.

Jan began her career with the Dallas Times Herald where she spent seven years as the design manager for its feature sections. When the Times Herald folded, Jan was snatched up by YPO (Young Presidents’ Organization), where she spent seven years leading its design team, serving as art director for its magazine and managing a variety of global marketing projects.

Jan joined Steve Dobbins at Spin Creative in 1999 and later became full owner of the boutique marketing group. She has worked with myriad clients on projects as diverse as logo design to event marketing and branding. Her work has taken her around the world, building relationships with clients and vendors in more than 30 countries. 

Areas of expertise: 

  • Visual brand strategy

  • Logo development

  • Print and digital design

  • Event branding

Connect with Jan on Linkedin



Michèle Foster is a veteran business developer who helps companies thrive by crafting a winning value proposition, attracting the right customers and boosting revenues. Her experience spans more than 20 years and six continents.

She started her career in Latin America, helping the global public relations firm, Burson-Marsteller, build their network in the region. She began in the agency’s burgeoning Mexico City office and then launched their Buenos Aires and Bogotá operations before relocating to New York. While at Burson-Marsteller, Michèle advised blue-chip clients including DuPont, AT&T, Tetra Pak, Xerox, Unilever, Johnson & Johnson and many others on matters ranging from government relations and crisis communications to product launches and market expansion.

After obtaining her MBA in finance and international business, Michèle went to Lehman Brothers in New York as an investment advisor to high-net-worth individuals. She later returned to Mexico City as a turn-around CEO for GCI (now Cohn & Wolfe), where within 18 months she increased operating income by 43% and operating margin by 272%.

Since that time, Michèle has served as consultant on branding and content marketing. For YPO (Young Presidents’ Organization), she built their first global public relations platform and developed and launched the YPO Global Pulse, a quarterly indicator of CEO sentiment that has been featured in top business media around the world.

She holds a BA from the University of Texas at Austin and an MBA from the Stern School of Business (New York University). She speaks English, Spanish and French and currently lives in the south of France. 

Areas of expertise: 

Featured offering: Content Marketing Jumpstart

Connect with Michèle on Linkedin


Dawn Landon

As executive vice president of accounts, Dawn Landon brings more than 20 years of business development and operations leadership to the Dobbins Group. She has a passion for connecting people, building teams and discovering creative solutions to any challenge. In her role as EVP of accounts, Dawn will actively pursue new business and serve as a senior account manager.

In addition to her role with the Dobbins Group, Dawn is the founder and president of Bubbled Wall, a Los Angeles-based company that provides promotional products to diverse clients including DreamWorks, the NBA and NBCUniversal. 

Prior to starting Bubbled Wall, Dawn enjoyed a successful career in digital media. She helped launch Netflix’s streaming service, and led global business development for Fotokem, Deluxe Digital Studios and Modern Video Film.  

An avid cyclist, Dawn leads the onsite sports medicine operation for Chefs Cycle, a biannual multi-day fundraising event in which world-renowned chefs cycle to benefit No Kid Hungry. Dawn is currently training for her first Half IRONMAN. 

Areas of expertise: 

  • Business development

  • Account management

  • Strategy

  • Operations

Connect with Dawn on LinkedIn



Jason Leon-Baptista

Blending a love for the creative side of business with strong experience in analytics and strategy, Jason Leon-Baptista serves as chief operating officer for the Dobbins Group. In his COO role, Jason oversees business development and strategic planning, as well as market research and reporting.

In addition to his role with the Dobbins Group, Jason is founder and CEO of revolucion, an LA-based fitness brand with a commitment to creating a better world through our purchases. Every revolucion purchase includes a giveback to a nonprofit fighting for children around the world.   

Jason earned an MBA in management and social entrepreneurship from the University of Texas and a bachelor’s in economics and business form Westmont College in Santa Barbara. He previously served on the marketing team for the Dialog Group, an award-winning strategic marketing firm in Austin, Texas.

Areas of expertise: 

  • Market research

  • Strategy

  • Experience design

  • Social media

  • Analytics

Follow Jason on LinkedIn


Brandi Neal

A professional writer, editor and digital content strategist based in Los Angeles, Brandi Neal helps companies develop solid storytelling techniques to cultivate brand awareness and loyalty among consumers.

As a strategist she is fascinated by the psychology behind marketing and communications, and is committed to visualizing the long game in order to achieve maximum results for strategic campaigns. Brandi’s expertise includes developing and executing targeted email campaigns, global and virtual events promotion, editorial development and management, web development copywriting, marketing copywriting, user experience testing, copy and content editing, video scriptwriting, social media influencer campaigns, and online marketing and content strategy. She’s worked with global B2B companies like New Generation Network, B2C companies like L.L.Bean and membership organizations such as YPO. 

She also has more than 15 years of experience in editorial management. As founder and executive editor of “The Blue Room,” a narrative non-fiction magazine documenting life and art in Maine, Brandi examined the effects unintended consequences have on families, communities and individuals. Additionally, she was managing editor of Mainely Media, a group of Maine newspapers with a distribution of more than 100,000 subscribers. She is known for her dedication to content creation and editorial placement for success.

Areas of expertise: 

  • Copywriting

  • Content strategy

  • Blog writing

  • Scriptwriting

  • Event marketing

  • Influencer marketing

Connect with Brandi on Linkedin

Julie Neumark.jpg

Julie Neumark

Julie Neumark is driven by a passion for helping brands connect with their audiences through social media, content marketing and video storytelling. In addition to her 10+ years in corporate America as a content and social media strategist, she brings more than 30 years’ of video production experience, which began in front of the camera as a child commercial actress and evolved into a behind-the-scenes fascination with creating attention-grabbing brand campaigns. 

Julie has held leadership roles at startups and Fortune 500 companies in the ad tech and media space, developing and executing strategies for content marketing and social media. Most recently, she served as the Head of Content at YP, where her campaigns lead to a 559 percent growth in sales opportunities. 

In her free time, Julie volunteers on the board of directors for Christopher Street West and enjoys bringing music to her friends and family through songwriting, singing and playing guitar. 

Areas of expertise: 

  • Social media strategy and execution

  • Content strategy and execution

  • Video development and production

Connect with Julie on LinkedIn