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  • Writer's pictureSteve Dobbins

Advertising & Innovation:

How this Fortune 500 CMO uses brand purpose and customer relationships to drive the company's media, with Rupen Desai.

In a limited series sponsored by The Shark Group, Daymond John interviews some of the most forward-thinking strategic creatives and executives to learn how the advertising industry is evolving.

Dole Sunshine Global CMO Rupen Desai explains how the company has a carefully calculated advertising push for every single product.

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