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  • Writer's pictureSteve Dobbins

Leverage Hybrid Marketing Teams in 2023

Updated: Jul 12, 2023

With a tightening economy, companies of all sizes — especially small and medium-sized businesses — are leveraging a hybrid approach when it comes to building marketing teams. Blending a fractional CMO and external agency with your in-house team saves critical resources — both time and budget — and brings a depth and breadth of expertise that complements and expands upon your full-time employees’ skill sets.

Whether it’s a fresh perspective for event marketing, launching an omnichannel strategy, rebuilding a website, refreshing your brand, or utilizing video for storytelling, a full-service agency gives you access to diverse talent and expertise at a lower cost than having the equivalent on your payroll.

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