Events that inspire audiences.
Marketing that delivers results.
A successful event begins long before the first attendee arrives and continues long after the closing keynote. At The Dobbins Group, we create integrated event marketing strategies that build anticipation, increase attendance, elevate the attendee experience and extend your event's impact well beyond the venue.
With more than 20 years of event marketing experience spanning conferences, trade shows, executive forums, advocacy events and global campaigns in more than 20 countries, we understand what it takes to bring people together—and move organizations forward.
We've partnered with associations, nonprofits, corporations and industry leaders to launch events, build communities, engage stakeholders and create experiences that strengthen brands and inspire action.
Whether you're hosting 100 executives or 20,000 attendees, we approach every event with one goal: delivering measurable business outcomes.
Our Approach
We believe the best events don't exist in isolation. They're part of a larger marketing and communications strategy that builds awareness, creates meaningful engagement and drives lasting relationships.
Our team works alongside yours to develop every aspect of the attendee journey—from the first invitation to post-event follow-up—ensuring every touchpoint reinforces your brand and advances your objectives.
By combining strategic thinking, compelling creative and flawless execution, we help transform events into powerful platforms for storytelling, thought leadership and business growth.
Our Services
Event Strategy &
Planning
Event positioning and messaging
Audience segmentation
Attendee journey mapping
Event naming and theme development
Content strategy
Speaker recruitment strategy
Sponsorship strategy
KPI and measurement framework
Event Branding &
Creative
Event logos and visual identity
Themes and creative concepts
Event websites and microsites
Registration page design
Promotional videos and motion graphics
Speaker and sponsor marketing toolkits
Agenda and programme design
Attendee Acquisition &
Pre-Event Marketing
Email marketing campaigns
Paid media and programmatic advertising
Social media campaigns
Organic content marketing
PR and media relations
Partner and sponsor promotion
Marketing automation and nurture campaigns
Registration optimisation
Post-Event Engagement &
Measurement
Event recap campaigns
Highlight videos
Content repurposing
Lead nurture campaigns
Attendee surveys
Sponsor reporting
Analytics and ROI measurement
Community engagement strategies
Event Experience &
On-Site Support
Environmental branding and signage
Booth and exhibit design
Presentation design
Speaker coaching
Event apps and attendee communications
Run-of-show development
Executive briefing materials
Live audience engagement
Photography and video management
Why The Dobbins Group?
We don't simply market events—we help organizations maximize the value of every investment they make in bringing people together.
Our experience spans corporate conferences, association meetings, executive leadership events, advocacy initiatives, product launches, trade shows and global industry campaigns. We've worked with organizations across North America, Europe, Latin America and Asia to create experiences that connect audiences, strengthen brands and generate measurable impact.
From strategy through execution, we become an extension of your team—bringing the insight, creativity and hands-on support needed to deliver events that people remember and results that matter.
Let's create an event that builds momentum before it begins—and continues delivering value long after it ends.
Portfolio
Event Videos
EIC 75th Anniversary
EIC Global Awards
Casco Beer for Bucks
Prime Power Family Day
Microsites
CMP Advance Toronto
We designed and built the event site for CMP Advance, the Events Industry Council's exclusive in-person conference for CMPs in Toronto. The site drives registrations with clear event details, speaker highlights, and a design built around EIC's pillars of People, Planet and Purpose.
MFMA Conference
The Maple Flooring Manufacturers Association needed a central hub for their biennial conference, where the sports flooring industry comes together for education, exhibitions, networking, and golf. We built a clean, navigable site organizing everything attendees need: speakers, schedule-at-a-glance, exhibitor and sponsor information, hotel and travel details, and activities; with a bold look to match the energy of the event.
Inspired Argentina
Inspired Sojourns needed a site that could sell a high-touch, small-group travel experience: a seven-day founder-hosted journey through Buenos Aires and Mendoza built around food, wine, and tango. We designed an elegant, editorial-style page pairing evocative photography with a day-by-day "Sojourn at-a-glance" itinerary and prominent booking calls-to-action — including live availability to create urgency for the trip's limited spots.
EIC Global Awards
Our second project for the Events Industry Council: the site for their 2026 Global Awards gala at the MGM Grand Las Vegas, where the industry gathers to welcome new Hall of Leaders inductees and honor Global Awards recipients. We designed an elegant, celebration-forward page with three conversion paths—register, host a table, or sponsor—supported by rich event photography and clear reasons to attend.
