brand strategy

Smart Marketing in a Downturn

Smart Marketing in a Downturn

It may be the first week of summer in the Northern Hemisphere, but winter is coming. And with that winter, most economists and business leaders expect a downturn. In recent months, both YPO and Vistage — two of the world’s leading networks for chief executives — have polled their members and come to similar conclusions: Most CEOs expect an economic slowdown by the end of 2019 and through 2020. 

The global economic advisors at ITR, who boast an impressive 99% accuracy in their forecasts, agree. After years of growth, we’re headed for a minor global recession in 2020. The good news: They predict this will be a small, uncomfortable bump in the road. The big recession won’t hit for another decade. 

What does this mean for marketing?