In a world of 24/7 information racing at us from every direction, getting your message heard can be a Herculean task.
Are your potential customers passing you by? Does your brand lack a crystal-clear purpose that helps it stand out in the crowd? How are you differentiating yourself to ensure your messaging resonates with the right people?
The Dobbins Group Messaging Workshop helps you get to the core of who you are, what you do and why it matters. It starts with a half-day, interactive session that examines big brands that get messaging right, then challenges you and your leadership team to look at your organization through a different lens.
Using a variety of customized storytelling and mind-mapping exercises, we work with you to dissect your brand and shine a light on what you do better than anyone else in the world. We dig deep, then pull back to identify messaging pillars that will be used to craft positioning statements and a messaging architecture.
After the workshop, our team gets to work on your messaging playbook, which includes:
- Your refined brand promise
- Messaging statements and their related taxonomy
- An overall positioning statement
- Glossary of words and phrases gathered during the workshop
The playbook is designed to create alignment within your organization around key points and serves as a roadmap for all future marketing, sales and other communications.
Ready to get to work? Let’s get started.
Contact the Dobbins Group for details, pricing information and to begin creating a customized Messaging Workshop for you.